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The Resource The storyteller's secret : from TED speakers to business legends, why some ideas catch on and others don't, Carmine Gallo

The storyteller's secret : from TED speakers to business legends, why some ideas catch on and others don't, Carmine Gallo

Label
The storyteller's secret : from TED speakers to business legends, why some ideas catch on and others don't
Title
The storyteller's secret
Title remainder
from TED speakers to business legends, why some ideas catch on and others don't
Statement of responsibility
Carmine Gallo
Creator
Author
Subject
Genre
Language
eng
Summary
How did a Venice Beach T-shirt vendor become television's most successful producer? How did an entrepreneur who launches in business history? How did a timid pastor's son overcome a paralyzing fear of public speaking to captivate sellout crowds at Yankee Stadium, twice? How did a human rights attorney earn TED's longest standing ovation, and how did a Facebook executive launch a movement to encourage millions of women to "lean in"? They told brilliant stories. In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't, keynote speaker, bestselling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The New York Times has called a well-told story " a strategic tool with irresistable power"--The proof lies in the success stories of fifty icons, leaders, and legends featured in The Storyteller's Secret, entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg, spellbinding speakers like Dr. Martin Luther King Jr., Bryan Stevenson, and Malala Yousafzai, and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods, and PIxar. Whether your goal is to sell, educate, fund-raise, inspire teams, build an award-winning culture, or deliver memorable presentations, a story is your most valuable asset and your competitive advantage. In The Storyteller's Secret, Gallo explains why the brain is hardwired to love stories - especially rags-to-riches stories - and how the latest science can help you craft a persuasive narrative that wins hearts and minds. "The art of storytelling can be used to drive change," says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilization has ever known, your story will radically transform your business, your life, and the lives of those you touch. Ideas that can change the world. Isn't it time you shared it? -- from dust jacket
Cataloging source
DLC
http://library.link/vocab/creatorName
Gallo, Carmine
Dewey number
658.4/5
Index
index present
LC call number
HF5718
LC item number
.G3533 2016
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Business communication
  • Communication in management
  • Communication in organizations
  • Storytelling
  • Inspiration
  • Persuasion (Psychology)
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Business communication
  • Communication in management
  • Communication in organizations
  • Inspiration
  • Persuasion (Psychology)
  • Storytelling
  • Storytelling
  • Business communication
  • Inspiration
  • Communication in management
  • Persuasion (Psychology.)
  • Communication in organizations
Label
The storyteller's secret : from TED speakers to business legends, why some ideas catch on and others don't, Carmine Gallo
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 245-260) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Preface: Your story is my passion -- Introduction: Richard Branson, dopamine, and the Kalahari Bushmen -- pt. I: Storytellers who ignite our inner fire : What makes your heart sing? ; From T-shirt salesman to mega producer ; Conquering stage fright to sell out Yankee Stadium ; A rock star rediscovers his gift in the backstory of his youth ; Change your story, change your life ; The power in your personal legend ; A coffee king pours his heart into his business ; We're not retailers with a mission, we're missionaries who retail ; If you can't tell it, you can't sell it -- pt. II: Storytellers who educate : How a spellbinding storyteller received TED's longest standing ovation ; Turning sewage into drinking water ; What you don't understand can (and does) hurt you ; The $98 pants that launched an empire ; Japan unleashes its best storytellers to win Olympic gold ; A funny look at the most popular TED talk of all time ; Dirt, cigars, and sweaty socks put a marketer on the map ; A burger with a side of story -- pt. III: Storytellers who simplify : If something can't be explained on the back of an envelope, it's rubbish ; The Evangelizer in Chief ; A film mogul's granddaughter cooks up her own recipe for success ; The storytelling astronaut wows a TED audience ; "Dude's selling a battery" and still inspires ; An entrepreneur makes Shark Tank history -- pt. IV: Storytellers who motivate : Find your fight ; The hospital Steve Jobs would have built ; A hotel mogul turns 12,000 employees into customer service heroes ; A revolutionary idea that took off on the back of a napkin ; When Amy lost her legs, she found her voice ; From Hooters to the C-suite: a former waitress shares her recipe for success ; Trading Wall Street riches for the promise of a pencil ; The Ice Bucket Challenge melts the hearts of millions ; His finest hour: 180 words that saved the world -- pt. V: Storytellers who launch movements : Great storytellers are made, not born ; Millions of women "lean in" after one woman dares to speak out ; The 60-second story that turned the wine world on its side ; From my heart rather than from a sheet of paper ; Story, story, story -- Conclusion: The storyteller's universe ; The storyteller's toolkit: The storyteller's secrets at a glance, The storyteller's checklist
Control code
ocn927192139
Dimensions
25 cm
Edition
First edition.
Extent
xvii, 268 pages
Isbn
9781250071552
Lccn
2015038725
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)927192139
Label
The storyteller's secret : from TED speakers to business legends, why some ideas catch on and others don't, Carmine Gallo
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 245-260) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Preface: Your story is my passion -- Introduction: Richard Branson, dopamine, and the Kalahari Bushmen -- pt. I: Storytellers who ignite our inner fire : What makes your heart sing? ; From T-shirt salesman to mega producer ; Conquering stage fright to sell out Yankee Stadium ; A rock star rediscovers his gift in the backstory of his youth ; Change your story, change your life ; The power in your personal legend ; A coffee king pours his heart into his business ; We're not retailers with a mission, we're missionaries who retail ; If you can't tell it, you can't sell it -- pt. II: Storytellers who educate : How a spellbinding storyteller received TED's longest standing ovation ; Turning sewage into drinking water ; What you don't understand can (and does) hurt you ; The $98 pants that launched an empire ; Japan unleashes its best storytellers to win Olympic gold ; A funny look at the most popular TED talk of all time ; Dirt, cigars, and sweaty socks put a marketer on the map ; A burger with a side of story -- pt. III: Storytellers who simplify : If something can't be explained on the back of an envelope, it's rubbish ; The Evangelizer in Chief ; A film mogul's granddaughter cooks up her own recipe for success ; The storytelling astronaut wows a TED audience ; "Dude's selling a battery" and still inspires ; An entrepreneur makes Shark Tank history -- pt. IV: Storytellers who motivate : Find your fight ; The hospital Steve Jobs would have built ; A hotel mogul turns 12,000 employees into customer service heroes ; A revolutionary idea that took off on the back of a napkin ; When Amy lost her legs, she found her voice ; From Hooters to the C-suite: a former waitress shares her recipe for success ; Trading Wall Street riches for the promise of a pencil ; The Ice Bucket Challenge melts the hearts of millions ; His finest hour: 180 words that saved the world -- pt. V: Storytellers who launch movements : Great storytellers are made, not born ; Millions of women "lean in" after one woman dares to speak out ; The 60-second story that turned the wine world on its side ; From my heart rather than from a sheet of paper ; Story, story, story -- Conclusion: The storyteller's universe ; The storyteller's toolkit: The storyteller's secrets at a glance, The storyteller's checklist
Control code
ocn927192139
Dimensions
25 cm
Edition
First edition.
Extent
xvii, 268 pages
Isbn
9781250071552
Lccn
2015038725
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)927192139

Library Locations

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      206 W College Ave, Normal, IL, 61761, US
      40.5106271 -88.9866074
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