The Resource Optimizing Marketing Emails., with Victoria Petriw

Optimizing Marketing Emails., with Victoria Petriw

Label
Optimizing Marketing Emails.
Title
Optimizing Marketing Emails.
Statement of responsibility
with Victoria Petriw
Creator
Contributor
Speaker
Subject
Genre
Language
eng
Summary
  • Increase your open and click-through rates. Get email marketing tips to turn your generic newsletters and eblasts into optimized, personalized emails that your customers actually want to read
  • Your customers aren't all the same. So why take a one-size-fits-all approach to email marketing? With segmentation, personalization, and a mobile friendly design, you can optimize your marketing emails and improve engagement. Optimization strategist Michael Duquet helps you take your newsletters and eblasts and refine them into targeted, revenue-generating emails that your customers actually want to read. He walks you through choosing the best tool for your company, defining your micro and macro goals, and creating a believable sender persona. Then, he goes deep into segmenting: creating granular lists based on demographics (such as geolocation, gender, income, or industry) and behaviors (such as purchases, emails read, or clicks). He also reviews the best practices for mobile emails, including eye flow and the role of images and video. Finally, he shows how to perfect your engagement with tips on writing effective subject lines, placing your calls to action, and sending emails at the right time
Cataloging source
lynda.com
Characteristic
videorecording
http://library.link/vocab/creatorName
Petriw, Victoria
LC call number
LDC433519
PerformerNote
Presenter: Victoria Petriw. ["a", "Mike Duquet is a conversion optimization and growth strategist at Hootsuite, the world's leading social media marketing platform. Using a blend of psychology and deep data, Mike works to connect millions of customers to solutions that fit their needs. With over 11 years experience working with—and leading—marketing and website content teams, Mike has managed every facet of customer contact and is driven by the goal of making the internet work for clients and customers alike."]
http://library.link/vocab/relatedWorkOrContributorName
lynda.com (Firm)
Runtime
66
Technique
live action
Label
Optimizing Marketing Emails., with Victoria Petriw
Link
http://www.lynda.com/MailChimp-tutorials/Optimizing-Marketing-Emails/433519-2.html?org=normalpl.org&utm_source=marc
Instantiates
Publication
Copyright
Note
04/07/2016
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Control code
LDC433519
Dimensions
unknown
Form of item
online
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection
Label
Optimizing Marketing Emails., with Victoria Petriw
Link
http://www.lynda.com/MailChimp-tutorials/Optimizing-Marketing-Emails/433519-2.html?org=normalpl.org&utm_source=marc
Publication
Copyright
Note
04/07/2016
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Control code
LDC433519
Dimensions
unknown
Form of item
online
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection

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