The Resource Before & After Case Study: Small Business Identity Redesign

Before & After Case Study: Small Business Identity Redesign

Label
Before & After Case Study: Small Business Identity Redesign
Title
Before & After Case Study: Small Business Identity Redesign
Creator
Contributor
Subject
Language
eng
Summary
Your client needs new branding. The current design is no longer relevant, accurate, or even consistent. Where to start? In this case study, senior staff author John McWade walks through the identity redesign for a small frame shop, reviewing the "before" and reframing the "after." He tackles the job piece by piece, explaining the choices he is making when it comes to typography, image choice, color, balance, and layout. The final design is clearly identifiable, and conveys abstract ideas of quality and craftsmanship. Watch and use John's examples and techniques to help guide the design of your next identity project
Cataloging source
lynda.com
Characteristic
videorecording
Government publication
government publication level undetermined
PerformerNote
John McWade is the publisher and creative director of Before & After magazine. A designer, teacher, and author, Mr. McWade in 1985 created PageLab, the world's first desktop publishing studio, and in 1990 he founded Before & After magazine to teach graphic design to desktop publishers. Before & After is known for its simple beauty, clarity of instruction, and especially its emphasis on design not as decoration but an essential form of communication. Mr. McWade's formative background is in printing and publication design, with a specialty in typography. He has authored three books: Before & After Page Design, Graphics for Business, and How to Design Cool Stuff
Runtime
59
Technique
live action
Label
Before & After Case Study: Small Business Identity Redesign
Link
http://www.lynda.com/Design-Logo-Design-tutorials/Before-After-Case-Study-Small-Business-Identity-Redesign/378989-2.html?org=normalpl.org&utm_source=marc
Instantiates
Publication
Copyright
Note
07/10/2015
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Contents
John McWade walks us through the identity redesign for a small frame shop, reviewing the "before" and reframing the "after."
Control code
LDC_378989
Dimensions
unknown
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection
Label
Before & After Case Study: Small Business Identity Redesign
Link
http://www.lynda.com/Design-Logo-Design-tutorials/Before-After-Case-Study-Small-Business-Identity-Redesign/378989-2.html?org=normalpl.org&utm_source=marc
Publication
Copyright
Note
07/10/2015
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Contents
John McWade walks us through the identity redesign for a small frame shop, reviewing the "before" and reframing the "after."
Control code
LDC_378989
Dimensions
unknown
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection

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